The Year's Biggest Blockbusters Told Us to Consume the Wealthy Once More. We Continue to Aren't Listening.

A familiar motif runs through many of 2025's popular films. This notion that stretches far back to the days of silent film comedy. Within the DCU reboot *Superman*, the antagonist is a envious, ruthless billionaire using his enormous resources to tarnish Earth's superhero icon while orchestrating world events for his own profit. In *Jurassic World: Rebirth*, the bad guy is a rich pharma-bro spending a fortune to cast the heroes into a prehistoric death trap for personal amusement. Within the animated sequel *Zootopia 2*, the villains are a dynasty of extremely affluent lynxes who appropriated a kindly mom’s beneficial creation and pinned the blame on her for murder, purely for their financial benefit.

A Legacy of Film Class Warfare

In *The Running Man*, the antagonist portrays a rich antagonist operating a TV network that makes millions by preying upon and eliminating people living in abject destitution, while using deepfakes and a sophisticated media apparatus to depict them as greedy, lazy, scary criminals. The Oz-based film *Wicked* doesn't highlight wealth disparity as overtly, but its villains live in clear extravagance while taking advantage of and mistreating Oz's disadvantaged inhabitants, driving them out of jobs and toward imprisonment or servitude. *Ne Zha 2*, the year's top box-office hit, contrasts the tough inhabitants of a struggling farm town against haughty aristocrats who dwell in extravagant sky-high mansions in the sky. Interestingly, the zany humorous remake *The Naked Gun* centers on a billionaire's plot to cause global armageddon — to make money, naturally.

There is little especially new in a run of movies taking it as a given that the wealthy have disproportionate control, lack ethics or compassion, and a insatiable, privileged appetite for greater riches. "Elites are the bad guys and plucky heroes are heroes" as a theme dates back to the early days of film, with the Little Tramp's adventures pitting his perpetually impoverished beloved underdog against tycoons, industrialists, and inept, drunken millionaires. From the Mickey Rooney/Judy Garland "Let’s put on a show" movies from that era to the 1980s dance movies that refreshed the exact same bit for the era of the exploitative, damaging tech-bro villain, the entire history of cinema is replete with "eat the rich" stories, which take it for granted that affluence is incompatible with core morality, and celebrate the overthrowing, downfall, and sometimes elimination of the rich and powerful.

The Catharsis That Changes Nothing

Nevertheless, somehow, we consistently fail to taking down the wealthy. Whenever politicians react to a new mass shooting event by pointing fingers at popular entertainment, I sigh with frustration, because if people actually were that susceptible — if repeated viewing to an idea via media was enough to make it seep the public consciousness — undoubtedly American society would not continue to worship billionaires. Still the headlines makes it obvious every single day that a alarming number of Americans instinctively associate wealth with intelligence and importance, even after decades of cinema's biggest movies promoting the opposite.

In fact, it looks as though the never-ending cycle of eat-the-rich storylines in American cinema has given us a relief valve that hinders meaningful change. Offered a regular dose of largely happily-ever-after tales where the everyman triumphs, while the billionaires are neutralized and shamed, everyone can leave the theater satisfied about good conquering evil. These movies are like ethical parables, implying that society is just, and that determined protagonists will weed out any malicious actors among the generally hard-working, virtuous, deserving wealthy who succeeded by their bootstraps.

A More Pointed Edge in 2025

But while 2025's movies are not novel in that sense, they indeed follow some contemporary patterns among eat-the-rich stories: They’re getting more enraged, more incisive, more specific, and apparently more lethal. It is seldom sufficient these days to see rich people gain some humility about modesty, like in 1941's *Sullivan's Travels*, or be stripped of wealth to the people they exploited, like in 1983's *Trading Places*. In 2025, greedy, hateful rich individuals were slaughtered by legendary creatures (*Death of a Unicorn*) and devoured by a colossal prehistoric creature (*Jurassic World: Rebirth*). They were obliterated on a distant sphere (*Mickey 17*) and gunned down directly on live TV (*The Running Man*). They were murdered with a corkscrew (*Companion*) and bludgeoned by an ambitious rival (*Him*).

"Very few of 2025’s ultra-rich villains get the driven away in cuffs finale, possibly since it’s become so apparent that affluent individuals function with a separate justice system, and are very likely to negotiate their release."

The "behind bars" resolution no longer satisfies anymore. Conversely, these villains are prone to die at the end of their movies, often in notably grotesque, ironic ways.

Significant Outliers

There are exceptions, certainly. Superman's arch-nemesis in *Superman* is only humiliated, exposed, and sent to prison. Evil mastermind Julian Dillinger in *Tron: Ares* ends up exiled to the computer world, where he’s clearly being saved for possible sequels. Korda in Wes Anderson's *The Phoenician Scheme* loses all his money and is reformed as a person. The Lynxley family members in *Zootopia 2* are unmasked as frauds and deceivers, but they don’t meet|avoid

Shawn Gordon
Shawn Gordon

A seasoned digital strategist with over a decade of experience in creative technology and project management.